This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Zillow Announces Zillow Digs

Stocks in this article: Z AAPL HD LOW

NEW YORK ( TheStreet) -- In the never-ending quest for growth, Zillow (Z - Get Report) has launched Digs, an online service geared towards home remodeling. Crucially, Digs also gives users an idea of the costs involved.

Seattle-based Zillow has curated tens of thousands of photos and can give users an idea of remodeling costs, based on location and the type of project. Users can save and share the photo boards, and browse boards created by others. Right now, the plan's to keep Dig on Zillow.com and Apple's (AAPL - Get Report) iPad.

"There are similarities with Pinterest," Zillow CEO Spencer Rascoff said in a phone interview. "It's social and beautiful, but it's also highly curated. Pinterest is the open web. Here, you're fishing in a stocked pond."

Zillow worked with independent contractors to create the projects and models, but Rascoff noted there are no plans for monetization yet. "Over the long term, it will become a revenue stream, either through local lead generation, advertising, or there's also an E-commerce aspect here." Previous ventures, such as Rentals and Marketplace, have seen monetization at least two years from launch, while Zillow builds its audience and fine tunes the product. Home remodeling giants such as Lowe's (LOW - Get Report) and Home Depot (HD - Get Report) were not part of the project.

Though Zillow is known for its home price estimates and ability to search for a home, Digs opens the door to home remodeling. Some 75% of people who buy a home go on to remodel it, Rascoff said. "This is an online way to access projects in a fun and social way, and have pricing information."

-- Written by Chris Ciaccia in New York

>Contact by Email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,319.71 +128.34 0.75%
S&P 500 2,012.10 +9.94 0.50%
NASDAQ 4,654.2210 +16.2270 0.35%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs