This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

NADA Spotlights Convention Speaker: Hyundai CEO John Krafcik

ORLANDO, Fla., Feb. 5, 2013 /PRNewswire-USNewswire/ -- In an interview with NADAFrontPage.com, John Krafcik, president and CEO of Hyundai Motor America, discusses what he values most about attending the National Automobile Dealers Association Convention and Expo, working with dealers to improve customer satisfaction and enhancing its brand image. Krafcik will deliver an industry keynote address at the NADA convention in Orlando, Fla., on Saturday, Feb. 9.

(Logo: http://photos.prnewswire.com/prnh/20120104/DC30041LOGO)

1) What do you enjoy most about attending the NADA convention? What do you see as the most important take-away for OEM executives after attending the NADA convention?

The conversation with the dealers is what I look forward to most at NADA. At Hyundai, we pride ourselves on staying close to the consumer. We want to provide consumers with a product and continuing service that meets and exceeds their expectations. The most important takeaway for me is to hear directly from the dealers about the feedback they're getting from consumers in their showrooms. We talk with our dealers on a regular basis through phone and video conference calls, but there's still no substitute for that direct interaction with dealers at NADA.

2) What can you say about your dealer network as your sales curve goes up? Are you expanding your dealer network?

We're satisfied with our dealer body, which currently stands at 820 nationwide. Instead of focusing on growth, we've worked with our dealers to improve customer satisfaction, and enhance the brand image through strategic facility improvements. For example, we made customer satisfaction the most important metric in our dealer rewards program and more than 340 dealers completed renovations to their dealerships, resulting in a visibly stronger and more cohesive branding across our facilities.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,678.23 -40.31 -0.23%
S&P 500 2,056.15 -4.90 -0.24%
NASDAQ 4,863.3620 -13.1570 -0.27%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs