FOSTER CITY, Calif., Feb. 5, 2013 /PRNewswire/ -- Sony Computer Entertainment America LLC (SCEA) today announced that it has awarded its creative business to Bartle, Bogle, Hegarty New York, after a recent review.
"All of the participating agencies, 180LA, Anomaly, BBH New York and Deutsch presented outstanding ideas during the process," said Guy Longworth, SVP, PlayStation Brand Marketing at SCEA. "But after careful consideration, BBH New York is the best partner for our business."
"PlayStation is one of the most exciting and coveted brands in the world, so we're thrilled and humbled to partner with SCEA," said John Patroulis, Chief Creative Officer, BBH New York. "They have a smart and ambitious team and we can't wait to get started.""Deutsch has been an incredible partner for PlayStation over the last six years, and has delivered stand-out creative and strategy for the PlayStation brand in the US. We would like to thank them for their dedicated service to our business," Longworth added. About Sony Computer Entertainment AmericaSony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system, the PlayStation®Vita (PS Vita) portable entertainment system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation® family of products and develops, publishes, markets and distributes software for the PS one, PlayStation®2, PSP and PS3™ and PS Vita systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations. All games featured are trademarked and copyrighted properties of their respective publishers and/or licensors. "PlayStation", and the "PS" Family logo are registered trademarks and "PS3","PSP" and the "PSVITA" logo and the PlayStation Network logo are trademarks of Sony Computer Entertainment Inc. "SONY" and "make.believe" are trademarks of Sony Corporation.