Feb. 5, 2013
/PRNewswire/ -- What's the future of the beverage industry? According to Healthy Beverage Expo, the future is nutritious and functional beverages made from high quality ingredients and pure water, marked by an undeniable accountability for the effects of processing, packaging and distribution. And Supermarket Guru Phil Lempert, the 2013 Healthy Beverage Expo keynote presenter, agrees.
"2013 is going to be a very interesting year for beverages, especially healthy beverages," says Lempert, who's preparing his presentation for Healthy Beverage Expo,
Las Vegas, Nev.
The event is co-located with World Tea Expo, the most prominent event for the tea industry. Details and registration are available at
"The beverage industry is going to heat up," notes Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape. "We've seen a war against unhealthy, high-calorie, sugary beverages and over consumption, starting with
's size regulation and Coca Cola's advertising about obesity factors. Now, consumers are going to want to understand what makes a beverage healthy, and they're going to want a variety of healthy options at their supermarket. Without a doubt, beverage manufacturers of all kinds need to prepare for certain change, as we're entering a realm that may not be comfortable for antiquated beverage businesses."
As a result, Healthy Beverage Expo and The Supermarket Guru plan to survey the SupermarketGuru.com Consumer Panel – consisting of more than 110,000 consumers – on beverage consumption habits, preferences, knowledge of healthy beverages and what's most important to them, among other areas. The results of the study – along with Lempert's keen insights on the state of beverages, healthy beverage opportunities and the future – are scheduled to be revealed during the Healthy Beverage Expo keynote session,
The session is also open to attendees of World Tea Expo, which is ideally co-located with Healthy Beverage Expo, as tea is one of the healthiest beverages next to water.
"The future is huge for healthy beverages," says Lempert. "I anticipate more demand for healthy beverages and a very interesting product development cycle in the near future. Now is a critical time for the industry to delve into this segment. Indeed, recent news and attacks on unhealthy beverages and sodas has not changed behavior. So we need to get back to the basics and communicate and educate consumers; help customers understand the definition of a healthy beverage; make them aware of the healthy beverage options on the shelf; and promote the benefits of these types of drinks. And rather than trying to glamourize products, manufacturers need to emphasize the simple facts and ingredients of their beverages. In tandem, we need to keep evolving our healthy beverages in terms of taste. Because as we all know; if it doesn't taste good – even if it's healthy – consumers won't buy into it. Taste is No. 1."