PITTSBURGH, Feb. 5, 2013 /PRNewswire/ -- Blue Belt Technologies, Inc., the innovative medical technology company that markets its NavioPFS™ orthopedic surgical system with precision robotics for unicondylar knee replacement, today announced the hiring of its U.S. Commercial Leadership Team. Jim Bruty has joined Blue Belt as the U.S. Vice President of Sales and Marketing while Mike Lobinsky and Jeff Gellman have been hired as Area Vice Presidents of Sales for the East and West Regions of the U.S. respectively.
Jim Bruty comes to Blue Belt following a successful tenure at Stryker Corporation where he spent the past nine years in Sales and Marketing leadership roles. A 15-year veteran of the medical device industry, Jim has extensive experience with a variety of companies including Brainlab, Laser Diagnostic Technologies, and Johnson and Johnson. Jim has a proven track record of building strong sales teams and extensive knowledge in marketing best practices.
Mike Lobinsky joins the Blue Belt Technologies sales management team bringing over 16 years of experience in the medical device industry. Most recently he was the Vice President of Sales and Marketing with BioMedix. Mike is experienced in building and managing successful sales, marketing, and clinical organizations and in the market development of new and innovative products.
Jeff Gellman comes to Blue Belt after spending the past 20 years in the orthopedic marketplace in the areas of sports medicine, total joints, navigation, and most recently robotics at Mako Surgical. During the course of his career, he has held various sales, management and business development positions in the fields of orthopedics, cardiology, and diagnostic imaging with GE Healthcare and Johnson & Johnson. Jeff is experienced in developing new market segments and building high-performing sales teams."The hiring of Jim, Jeff and Mike is a powerful first step in executing our commercial strategy. The ability to attract this level of talent confirms the high quality of products and team that we have been able to assemble at Blue Belt. We look forward to the collective efforts of these individuals in building out a world class sales and marketing function to bring the NavioPFS system to surgeons and patients throughout the country," said Eric Timko, President and CEO of Blue Belt Technologies, Inc. Blue Belt Technologies, Inc. Blue Belt Technologies, Inc. has developed the next generation of "smart" surgical instruments with precision robotics for use initially in orthopedic procedures and then for other surgical specialties, including neurosurgery, spinal and otolaryngology (ENT). The company's NavioPFS System incorporates patented technology to provide precise robotic control to surgeons via an intelligent, handheld, computer-assisted bone-cutting tool. The NavioPFS System provides the surgeon with a layer of safety and enhanced accuracy while performing bone-shaping tasks through minimally invasive incisions.