February 5, 2013
Private beta already has over 60
000 hooked in its first month
Today, Lulu, the popular girls-only mobile app for private reviews and recommendations of guys, launches across the US.
Available on iOS and Android platforms, Lulu has been a runaway success in its private, invitation-only launch at
Florida State University
(FSU) and the
University of Florida
. Over 60,000 female students have already downloaded Lulu and checked out guys' profiles more than 12 million times. To date, 140,000 reviews have been created and the typical user comes to the app 5-6 times per day for an average visit of 8 minutes.
Created by girls
for girls - a deep source of dating intelligence
Lulu puts women in the driver's seat when it comes to dating intelligence. The app is unashamedly exclusive and
girls can create and read reviews of the guys they know. This game-changing move has driven guys crazy and tens of thousands of them have tried - and failed - to get into the system. Prince Andrew and Prime Minister
even popped into Lulu's London Headquarters to see what all the fuss was about!
It's not just your ex-boyfriend or cousin who you'll find on Lulu. Many celebrities have already been reviewed by the girls in their lives; who knew
is a "#Trekkie" and "#SmellsAmazeballs"?
fun - and safe - space for girls to talk
Girls on Lulu review guys they know in a number of categories including appearance, humor, manners, ambition, first kiss, sex, and commitment. The app allows girls to choose a photo of a guy and add his name to the database. They can also add hashtags to his profile so other girls can see what's most loveable about him, and what to watch out for. The overwhelming majority of Lulu reviews are positive -- girls spreading the world about their awesome brother or cute coworker. There is also a popular "Dear Dude" feature where real guys answer outrageous questions from girls on sex and dating.