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NEW YORK and CHICAGO, Feb. 5, 2013 /PRNewswire/ -- Lela (, the innovative people-to-products matching technology website, is speeding the path to purchase. Effective immediately, product reviews from Viewpoints ( will appear on Lela, providing a new dimension of insight to guide purchase decisions.

(Photo: Focusing on "Decision Simplicity"Consumers are overwhelmed by the current distractions of shopping online. Harvard Business Review recently noted excessive marketing impairs the consumer's ability to make buying decisions. Together Lela and Viewpoints provide just the right amount of product feedback in categories important to families, including strollers and car seats, as well as consumer electronics like eReaders and flat screen TVs. Consumer reviews valuable In September 2012, the global public relations firm Weber Shandwick asked 2,004 adults how they use reviews to purchase consumer electronics.  Most (74%) said they search reviews online before buying. Nearly all (95%) said a favorable review had given them confidence in making a purchase. "Weber Shandwick called the evidence 'resounding' that consumer reviews drive behavior. Viewpoints is pleased to bring our authentic, unfiltered reviews to Lela and its highly engaged shoppers," says Viewpoints Founder and CEO Matt Moog."Our customers have told us they want reviews to make Lela truly a one-stop shopping experience," said Kyle Harris, president and COO of Lela. "Viewpoints' succinct reviews created by consumers for consumers will take the experience to the next level." About Lela Lela ( ) is the first online shopping assistant that matches people to products using a unique and intuitive technology platform that combines science with subconscious. Lela's Compatibility Profile analyzes a shopper's personality from a short quiz to discover tastes, lifestyle, values and budget, then custom curates a product listing with individualized ratings on every one. The result is a truly meaningful shopping experience that reduces search time and increases purchase confidence. About Viewpoints Viewpoints ( ) features 480,000+ consumer reviews covering 34,000+ products, including appliances, consumer electronics, mattresses, health and beauty items, baby gear and insurance. Both reviews and ratings are available free of charge and without registration. Contact: Carol Fowler 312-656-9727 Contact:  David Becker 917-664-9752

SOURCE Lela; Viewpoints

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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