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West Coast Chill: King Of Self-Chilling Now Rides With The King Of Beers

IRVINE, Calif., Feb. 5, 2013 /PRNewswire/ -- West Coast Chill Pure Energy, The Natural Evolution of Energy Drinks, which contains NO SUGAR, NO CAFFEINE, and NO ARTIFICIAL SWEETENERS and which is also available in the world's first Self-Chilling Beverage Can, patented and licensed by the Joseph Company International, Inc., has expanded distribution and is now available in locations from coast to coast.


Superior Products Company, Northern California's distributor of Budweiser and Pepsi products now proudly distributes West Coast Chill over a 40,000 square mile area up to the Oregon border. Founded in the 1940's, Superior Products Company is a family owned and operated company providing quality service and support to its retail partners.

West Coast Chill, first introduced in California, including 7-Eleven franchises, and then throughout Texas, will now be available on the east coast. Forty 7-Eleven locations in the Chesapeake / Norfolk, VA area will begin carrying West Coast Chill products this week. West Coast Chill CEO Mitchell Joseph added, "7-Eleven is known the world over for recognizing emerging brands and trendsetting products and we are proud that franchises from coast to coast view West Coast Chill in the same light."

West Coast Chill is also proud to announce its distribution and strategic marketing alliance with In Room Plus (IRP) and their owner, "The Queen of Hotel Minibars" Wanda Jones. For over twenty years, In Room Plus has been able to provide a wide variety of products & services for the minibar industry. Some of IRP's current clients include Starwood Hotels and Resorts, Sofitel Luxury Hotels, JW MARRIOTT, Avendra, Intercontinental Hotels & Resorts, Westin Hotels & Resorts and Mandarin Oriental.

West Coast Chill has now positioned itself as a premium alternative brand. Nowhere is this more evident than in the success West Coast Chill has had at LA Fitness health club locations here in Southern California. Similar to West Coast Chill, "LA Fitness is in an industry often equated with fad and fashion and has steadily increased its presence by focusing on the one lifelong benefit valued by everyone: good health."

Use of Micro-cool® and the Chill Can® by West Coast Chill, Inc. ( is done through license under the authority of Joseph Company International, Inc. (

CONTACT: Scott Berger, +1-949-474-2200,

SOURCE West Coast Chill

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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