Diet Coke's support of The Heart Truth ® campaign is another expression of The Coca-Cola Company's commitment to bring people together.
Promotions and Advertising
Diet Coke is activating national heart health programs with key retail and restaurant customers across the nation, including SUBWAY ® Restaurants and HSN Cares. Together with Diet Coke, SUBWAY ® will donate $50,000 toward heart health education and research programs.
Additionally, Diet Coke and HSN Cares have joined forces to raise awareness for women's heart health programs. Watch HSN for specialty items in February that support The Heart Truth ® campaign. HSN has promised to donate ten percent of the purchase price for these specified items to the FNIH in support of women's heart health programs.The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.coca-colacompany.com, follow us on Twitter at http://twitter.com/CocaCola or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com. The Heart Truth ® Campaign The Heart Truth ® is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services. Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women. The centerpiece of The Heart Truth ® is the Red Dress SM, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress SM reminds women of the need to protect their heart health, and inspires them to take action. To learn more, visit www.hearttruth.gov. ©2013 The Coca-Cola Company. The Heart Truth and its logo are trademarks of HHS. Red Dress Collection is a service mark of HHS. Participation by Coca-Cola does not imply endorsement by HHS/NIH/NHLBI. SOURCE The Coca-Cola Company