, a worldwide leader in the brushing market, announced today the launch of its newest rechargeable power (electric) toothbrush to the popular Professional Series line-up: the Professional™ Series Deep Sweep™ TRIACTION™. The new Oral-B Deep Sweep TRIACTION toothbrush is a breakthrough in brushing – the first of its kind in the United States to combine the familiar brushing motion of a manual brush with the comprehensive power of advanced triple zone cleaning action to cover more surface area and remove up to 100 percent more plaque vs. a regular manual toothbrush. Furthermore, with up to 48,800 bristle movements per minute select models of the Oral-B Deep Sweep TRIACTION remove up to 76% more plaque in hard to reach areas versus Sonicare™ FlexCare™.
Oral-B Professional Series Deep Sweep TRIACTION 5000 (Photo: Business Wire)
“Taking proper care of one’s teeth and gums is essential for optimal oral health,” noted Dr. Jonathan B. Levine, world-renowned dental expert and Oral-B partner. “I recommend Oral-B power toothbrushes to my patients because they are superior to manual brushing in removing plaque and come with a variety of features to address every patient’s brushing style.”
With its familiar, manual-shaped brush head designed to compliment people’s natural, back-and-forth brushing motion, Deep Sweep TRIACTION has a unique combination of sweeping and stationary bristles, and a dynamic angled power tip that cleans effectively in hard-to-reach areas. Inspired by the dentist-recommended Bass technique, Deep Sweep TRIACTION’s dynamic bristles sweep perpendicular to manual brushing motion while unique two-level tufting makes sweeping bristles longer to ensure they reach deeply between teeth.
“We at Oral-B listen to our customers and strive to continuously provide them with the best oral care solutions,” said Rishi Dhingra, Marketing Director, Procter and Gamble. “Deep Sweep TRIACTION provides what many customers have long been looking for – the familiarity and experience of a manual brush coupled with the cleaning performance of an Oral-B power brush – and we’re excited to be able to meet that need for our customers nationwide.”