This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

OpenText Appoints Kevin Cochrane As Chief Marketing Officer

Stocks in this article: OTEX

Former Adobe Executive and Industry Expert to Drive Strategic Marketing for OpenText

WATERLOO, ON, Feb. 5, 2013 /PRNewswire/ - OpenTextâ„¢ (NASDAQ: OTEX) (TSX: OTC), a leading provider of  Enterprise Information Management (EIM) software, today announced that industry veteran Kevin Cochrane has joined the company as Chief Marketing Officer. In this role, Cochrane will be responsible for strategic planning and implementation of OpenText's global marketing efforts in the Enterprise Information Management (EIM) market, which is projected to reach $19 billion in the next four years. As a member of OpenText's Executive Leadership Team, Cochrane will report directly to OpenText President and CEO, Mark J. Barrenechea.

"Kevin is a very highly regarded marketing executive and he brings to OpenText a tremendous amount of experience in product and solution marketing," said OpenText CEO Mark J. Barrenechea. "As our new CMO, Kevin brings a passion for brand, customers, products and sales enablement. I am thrilled to have him as part of our executive team and I look forward to his many contributions."

"I have spent many years watching OpenText grow from one of many ECM vendors to the powerful $1.2 billion EIM leader it is today," said Cochrane. "With the influx of social media, a growing number of mobile devices and a greater dependency on the cloud, there is a tremendous need among organizations to better manage and take action on the growing amounts of enterprise information. OpenText is extremely well-positioned for continued rapid growth and leadership of the EIM market. I am honored to be joining Mark and the OpenText team, and I look forward to leveraging my years of strategic marketing experience to further expand OpenText's global brand and continue OpenText's trajectory for dominance in the EIM market."

Since 2010, Cochrane has held several highly successful senior executive roles with Adobe Systems, Inc. As Vice President, Product Marketing for Adobe's Digital Marketing Business Unit, he was responsible for worldwide product marketing and management for Adobe Web Experience Management. He also oversaw the integration of the Day Software acquisition with other Adobe product lines and its evolution into the Digital Marketing Business Unit.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,827.75 +12.81 0.07%
S&P 500 2,072.83 +5.80 0.28%
NASDAQ 4,787.3170 +29.0650 0.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs