David's Bridal Poll reveals rising use of social media for Canadian weddings
Feb. 5, 2013
/CNW/ - The rules of wedding etiquette are quickly changing as more couples are using social media for announcing, planning, and celebrating weddings, according to a David's Bridal poll of 1,262 Canadian brides released today. With a quarter of those surveyed getting engaged over the holidays (28%), weddings seem ready-made for social media sharing —or oversharing, depending on how you look at it -- and we may be seeing more couples logging into Facebook from the ceremony, reception or honeymoon.
"Planning a wedding is one of the most exciting times for a couple, and it's only natural that some brides want to share the news and all the details with their friends, family and followers via social media channels," said
, District Manager at David's Bridal Canada. "While some brides are more private, our poll shows that social media may be turning a traditional wedding on its head as many use various tools and apps to not only plan their big day, but are also integrating it into their wedding."
With 45% of couples now setting up both special wedding sites and online registries, it's clear that social media is valuable to those polled. Newly-engaged brides are also turning to social media to get inspired with wedding ideas (62%), source vendors via Facebook (43%), download wedding planning apps (35%) and manage RSVPs online (24%).
Ms. Rucks added, "In David's Bridal stores across the country, we are seeing more of our brides seeking social tools for collaboration and inspiration so they can create a personalized wedding celebration. Our brand promise begins with helping Canadian brides find the dress of their dreams and it continues with providing a variety of digital tools that support them with everything from budgeting, to sharing photos on Pinterest, to assigning tasks to the bridal party -- all while staying connected with friends and family."