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David's Bridal Poll reveals rising use of social media for Canadian weddings

TORONTO, Feb. 5, 2013 /CNW/ - The rules of wedding etiquette are quickly changing as more couples are using social media for announcing, planning, and celebrating weddings, according to a David's Bridal poll of 1,262 Canadian brides released today. With a quarter of those surveyed getting engaged over the holidays (28%), weddings seem ready-made for social media sharing —or oversharing, depending on how you look at it  -- and we may be seeing more couples logging into Facebook from the ceremony, reception or honeymoon.

"Planning a wedding is one of the most exciting times for a couple, and it's only natural that some brides want to share the news and all the details with their friends, family and followers via social media channels," said Victoria Rucks, District Manager at David's Bridal Canada. "While some brides are more private, our poll shows that social media may be turning a traditional wedding on its head as many use various tools and apps to not only plan their big day, but are also integrating it into their wedding."

With 45% of couples now setting up both special wedding sites and online registries, it's clear that social media is valuable to those polled. Newly-engaged brides are also turning to social media to get inspired with wedding ideas (62%), source vendors via Facebook (43%), download wedding planning apps (35%) and manage RSVPs online (24%).

Ms. Rucks added, "In David's Bridal stores across the country, we are seeing more of our brides seeking social tools for collaboration and inspiration so they can create a personalized wedding celebration. Our brand promise begins with helping Canadian brides find the dress of their dreams and it continues with providing a variety of digital tools that support them with everything from budgeting, to sharing photos on Pinterest, to assigning tasks to the bridal party -- all while staying connected with friends and family."

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