SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Andy Greenaway has joined the company as executive creative director for the Asia Pacific (APAC) region. Widely regarded as an advertising visionary, Greenaway joins SapientNitro in this new position, strengthening the company’s creative portfolio. Based in Singapore, Greenaway reports to worldwide chief creative officer Gaston Legorburu and works alongside APAC head Christian Oversohl as a member of SapientNitro’s APAC leadership team.
Viewed as a creative powerhouse, Greenaway has been ranked the number one creative director in Asia five times in Campaign Brief Asia’s Creative Rankings. He most recently served a 9-year tenure as regional creative director for Saatchi & Saatchi’s Asia Pacific region.
“I am thrilled and honored to welcome Andy to our leadership team,” said Christian Oversohl, managing director, APAC, SapientNitro. “With his extensive experience in the Asian market and his unique creative voice, Andy will be instrumental in our ability to serve the growing client demand for our unique blend of truly integrated services. We believe there is a fundamental shift taking place in marketing in Asia. Brands are recognizing the need to start and maintain meaningful relationships with their customers, across multiple devices and channels, in an always-on world. Having senior industry leaders like Andy recognize and embrace this industry shift is a powerful endorsement of our vision and strategy.”
“SapientNitro is incredible at integrating brand, digital and commerce in a way no one else in the industry does. They are redefining what it means to be an agency, and I am incredibly excited to be a part of that,” said Greenaway. “The company’s focus on merging top creative talent with the innovative use of technology allows SapientNitro to tell immersive stories for brands across channels and spaces. I’m looking forward to contributing to the company’s creative ambitions and next phase of growth in this dynamic region.”
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