Feb. 5, 2013
, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced that
has been named Chief Marketing Officer (CMO). Cohen will be responsible for leading all marketing functions at the company, including marketing strategy, product marketing, trade marketing, advertising, digital marketing, events and public relations.
Cohen is a senior digital and 'traditional' chief marketing officer with more than 15 years of experience and a proven track record of driving revenue growth and profitability. Prior to LifeProof, Cohen held the position of CMO at Westfield, a global real estate investment trust (REIT) that operates one of the world's largest shopping center portfolios. Prior to Westfield, Alan was CMO for Gemstar-TV Guide and Napster.
is a seasoned marketing executive with years of experience providing leadership to companies who have transformed their businesses, resulting in significant revenue growth," said
, CEO of LifeProof. "His strong mix of ROI-focused digital marketing and brand building experience will benefit LifeProof greatly and strengthen our management team."
"I am very excited to be joining LifeProof at this pivotal point in the company's history," said Cohen. "I was really drawn to the fantastic product line and the opportunity to lead the marketing effort as we expand the brand globally."
Cohen was previously selected by Advertising Age magazine as one of the Top 100 Marketers in the U.S. He holds an MBA from
and a BS from
Northern Illinois University
, LifeProof designs, manufactures and markets cases for smartphones and tablets that deliver protection, style and functionality. LifeProof is built on the idea of giving everyone the complete freedom and confidence to use their mobile devices in any environment. Designed to defend against water, dirt, snow, shock and the hazards of daily life, LifeProof lets consumers use their mobile device everyday, everywhere, for everything - without worry. For more information, visit