This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Zimmerman Advertising's 'Z Super Poll' Finds Disney's 'Lone Ranger' The Most Effective Ad Of The 2013 Super Bowl

FORT LAUDERDALE, Fla., Feb. 5, 2013 /PRNewswire/ -- The Ravens may have won the game, but it was the movies that scored the biggest in Zimmerman Advertising's first-ever Z Super Poll. Disney's Lone Ranger and Oz, The Great and Powerful, along with Universal's The Fast the Furious 6 all had the greatest change in purchase intent, while brands such as Samsung, Calvin Klein and were sidelined by ineffective advertising.


The findings are all a part of Omnicom-owned Zimmerman Advertising's inaugural 'Z Super Poll.'  Conceptualized by zQ, the research division at Zimmerman, to go head to head with likeability-driven polls, this unique, business-driven survey put aside who delivered the funniest ad, or most creative ad to focus on one thing: effectiveness. More than any other metric, it measured only what counts: Having seen this ad, will you try this brand (product or service). 

Here's what the Z Super Poll found:
  • Let's all go to the movies! The studios, especially Disney win big!
    • Overall purchase intent winners include Lone Ranger (+19%) and Fast & Furious 6 (+15%).
    • Women love Oz (+15%) and men love Fast and Furious.
  • There's beer, there's soda‚Ķand then there's MILK!
    • Aside from movies, Milk was a big winner at +11%.
  • Millenials eat up Blackberry.
    • In the smartphone war, 18-34 year olds responded big time to Blackberry (+13%), but bailed on Samsung (-17%).
  • Intent Trumps Opinion.
    • Consider the case of Budweiser. They used two 30 second spots to highlight their new Black Crown brew. "Here's to taste!" they touted. And because this blue-collar brand has suddenly introduced an upscale product, viewers of the game had a high opinion of Budweiser Black Crown (+8%). But at the same time, men were less likely to go buy some after seeing these ads (-6%), while women were ready to give it a try (+8%).

"Sophomoric humor is fine for entertainment purposes, but not for selling products," said Cliff Country, EVP Chief Strategy Officer, Founder of zQ. "The Super Bowl has grown to a cultural phenomenon that transcends guys on a couch farting and watching football.  There's a reason that Madonna and Beyonce have been the last two halftime performers, not Jimmy Buffet or even Jay-Z."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.24 0.00%
FB $117.81 0.00%
GOOG $701.43 0.00%
TSLA $211.53 0.00%
YHOO $36.94 0.00%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs