That's why, while provocative and not completely outlandish, I can't get with the idea that Microsoft (MSFT - Get Report), Google (GOOG) or Apple (AAPL - Get Report) would buy Netflix simply to make Amazon spend more money. They all likely have more respect for Jeff Bezos as competition than that.
However, I can sing along with the idea that Amazon likes having Netflix around. I never considered it from that perspective. But it makes good sense: Sometimes it is in your own best interest to have a weaker competitor / partner to maintain that balanced eco-system. I dig.
I'm not sure if Bezos views the situation that way, but, stepping back a bit, there's no question that he, like Jeff Bewkes at Time Warner (TWX), sees Netflix as nothing but an overconfident chew toy.Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.