Feb. 5, 2013
National Stroke Association
's flagship publication dedicated to the millions of families impacted by stroke, launched today with a redesigned magazine and a new interactive
To view the multimedia assets associated with this release, please click
The new magazine features a sleek redesign, more engaging content and brain-boosting games. The new website (
) features daily content, social media interaction, news and research updates and a peer-to-peer conversation for survivors. Combined, the magazine and website comprise a unique community of stroke survivors, caregivers and healthcare professionals.
The new website also features a comprehensive Resource Directory. Billed as the
yellow pages for stroke," it enables users to search national and local stroke-related products and services. Businesses can upload a free entry or purchase an upgraded listing for improved search results and greater visibility. The directory is free for website users.
National Stroke Association's Chief Executive Officer
said readership feedback and a shift in publishing led to repackaging
into a multichannel offering. "Our readers told us they want 24/7 access to the important stories and information that
provides," he said. "They want an ongoing conversation about stroke—and we listened."
Recent data from National Stroke Association shows:
- There are more than 7 million stroke survivors over age 20 in the U.S.
- Nearly 800,000 strokes occur in the U.S. every year.
- StrokeSmart currently reaches more than 270,000 readers.
- Almost 75 percent of readers get their stroke information solely from StrokeSmart.
- 50 percent of readers say StrokeSmart is the "most important resource" for stroke information, inspiration and support.
"It was clear that we must commit to a long-term content strategy and continue offering all of it for free," Mr. Baranski said. "Unfortunately, the number of people impacted by stroke isn't going to decrease any time soon—we want our readers to have this resource at their fingertips."