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TheStreet Open House

Chester Cheetah Infiltrates App Universe With "CHEETOS Mobile App Of Massive Distraction" Games

Stocks in this article: PEP

PLANO, Texas, Feb. 5, 2013 /PRNewswire/ -- The CHEETOS brand, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division unleashed its "CHEETOS Mobile App of Massive Distraction" on the App Store. "CHEETOS Mobile App of Massive Distraction" is the brand's first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine.

The app includes two great games for CHEETOS fans. Fans can challenge CHEETOS brand spokescat Chester Cheetah to a thumb war battle royale in "Thumble Rumble" or navigate gravity-defying CHEETOS snacks through challenging obstacles in "Hovercheese." The games serve as a playful distraction for adult fans, taking advantage of the accelerometer and gyroscope of iPhone, iPad and iPod touch to create an engaging experience with Chester's silly and mischievous personality.

"'CHEETOS Mobile App of Massive Distraction' taps the spirit of the CHEETOS brand – adding a bit of playfulness into everyday situations," said Ram Krishnan, vice president of marketing for Frito-Lay North America. "Whether it's waiting in line at the store or staying at home on a rainy day, the games offer an easy and fun way to break from the daily routine and put a smile on your face."

In "Hovercheese," players use the accelerometer by blowing into the microphone on their iPhone, iPad or iPod touch to propel a CHEETOS snack while avoiding unforeseen obstacles. With the help of Chester Cheetah and savvy developers, the brand pushes fun to a whole new level as snack fans can digitally play with flying CHEETOS snacks without making a mess. Users tilt their iPhone, iPad or iPod touch to apply varying degrees of force and speed to keep the CHEETOS snack floating along course and escaping unexpected objects.

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