Feb. 5, 2013
(NasdaqGS and TASE: PHMD) announces that while football fans across the U.S. got ready for Sunday's big game, consumers purchased approximately
of no!no! Hair on home shopping television in a 24-hour period, representing an approximate 15% increase over the same time slot last year. The no!no! Hair removal device, which has been selling on home shopping television since 2007, was featured in a beauty event led by international beauty experts
After six years on home shopping television, no!no! Hair continues to break records. To date more than 330,000 no!no! Hair units have been sold through this channel in the U.S. alone, and more than 4.0 million units have been sold worldwide.
"Home shopping television is an extremely important component of no!no!'s multi-tiered marketing platform and continues to build momentum with consistent year-over-year increases in sales," said Dr. Dolev Rafaeli, CEO of PhotoMedex and President and CEO of Radiancy, Inc.
As part of the one-day event, the brand launched three new Perfectly Polished, limited-edition no!no! Hair devices: Pink Paint, Teal Tint and Opulent Orange.
no!no! products adapt professional technology for home use by consumers. Beginning with the no!no! hair removal system, using revolutionary Thermicon™ technology no!no! delivers professional, pain-free hair removal that's safe for all skin types and hair colors. The no!no! family has grown to include no!no! Skin for acne clearance and no!no! Smooth, a unique skincare line with Capislow™ that slows the rate of hair growth. no!no! has been sold on Home Shopping Network since 2007.
Radiancy, Inc., a subsidiary of PhotoMedex and a global leader for medical and aesthetic light-based systems, created no!no! Hair to answer the ever-growing demand for professional, pain-free long-lasting hair removal that can be performed in the comfort and convenience of the home. This revolutionary product innovation offers a solution to unwanted hair of all types and colors by instantly removing hair and reducing the rate of hair regrowth with no pain, no mess and no chemicals. Based on the patented and exclusive Thermicon technology, no!no! uses heat to remove hair and get long-lasting results over time, making it universally safe and effective for everyone.