This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Marcus Theatres® Announces Renovation Of Point Cinema In Madison, Wis.

Stocks in this article: MCS

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), today announced plans for a major renovation of the Point Cinema in Madison, Wis. The extensive remodeling is currently underway and includes exciting changes to the theatre’s interior and exterior, plus the addition of a Take Five Lounge, all in time for the busy summer blockbuster season.

“The enhancements will be evident the minute guests drive up to the property. The addition of the signature Marcus tower marquee and updated exterior will welcome moviegoers to an attractive entertainment destination. Once inside, guests will be greeted by a welcoming new look that extends from the lobby throughout the entire theatre,” said Bruce J. Olson, president of Marcus Theatres.

Lobby renovations include a comfortable seating area where guests can mingle before or after the show. The box office will be relocated and bright LCD signs will be added for easy viewing and selection of showtimes. Automated box-office kiosks will be installed to make purchasing and picking-up tickets more convenient and efficient.

In addition to the lobby renovations, all theatre auditoriums, except the recently renovated large-screen format UltraScreen® auditorium, will be remodeled with the finest state-of-the-art comfortable memory-foam velour cushioned reclining seats. Hallways will be refurbished with updated wall coverings and LCD signage above each auditorium entrance.

A redesigned and relocated concession stand will offer self-service soft drinks and enhanced food selections, including Zaffiro’s original THINCREDIBLE handmade-to-order pizza, a Milwaukee staple since 1954. “We are excited to introduce Zaffiro’s pizza to the Madison area at the Point Cinema,” said Jeff Tomachek, executive vice president of Marcus Theatres. “ Zaffiro’s famous thin-crust pizza originated from the Zaffiro family recipe developed almost 60 years ago, and has won the hearts of pizza lovers all across the U.S. Having opened our third Zaffiro’s Pizzeria & Bar restaurant in New Berlin, Wis., this past summer, we know moviegoers and local residents alike hunger for the super-thin crust pizzas made with the freshest ingredients. We look forward to bringing the THINCREDIBLE pizza experience to the Madison area.”

“Another highlight of the expanded food and beverage options is the addition of Marcus Theatres’ popular cocktail lounge concept, Take Five Lounge,” said Tomachek. “With seating for approximately 100 guests, Take Five Lounge will feature a 20-foot-wide screen for sporting events and other popular viewing entertainment. The lounge will feature a full-service bar serving a wide selection of signature beers, wine and cocktails and guests will be able to enjoy a selection of chef-inspired menu items, ranging from appetizers, fresh salads and sandwiches to Zaffiro’s pizza and delicious desserts. The new food menu will also be available to guests at the expanded concession stand.”

“The renovations will make going to the movies even more fun, convenient and comfortable for both Madison foodies and cinephiles. Our guests will be able to watch the latest pictures in digital MDX™ (Marcus Digital Xperience™) technology, in a brand new, relaxing environment with an array of food and beverage choices,” added Olson.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs