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Marcus Theatres® Announces Renovation Of Point Cinema In Madison, Wis.

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), today announced plans for a major renovation of the Point Cinema in Madison, Wis. The extensive remodeling is currently underway and includes exciting changes to the theatre’s interior and exterior, plus the addition of a Take Five Lounge, all in time for the busy summer blockbuster season.

“The enhancements will be evident the minute guests drive up to the property. The addition of the signature Marcus tower marquee and updated exterior will welcome moviegoers to an attractive entertainment destination. Once inside, guests will be greeted by a welcoming new look that extends from the lobby throughout the entire theatre,” said Bruce J. Olson, president of Marcus Theatres.

Lobby renovations include a comfortable seating area where guests can mingle before or after the show. The box office will be relocated and bright LCD signs will be added for easy viewing and selection of showtimes. Automated box-office kiosks will be installed to make purchasing and picking-up tickets more convenient and efficient.

In addition to the lobby renovations, all theatre auditoriums, except the recently renovated large-screen format UltraScreen® auditorium, will be remodeled with the finest state-of-the-art comfortable memory-foam velour cushioned reclining seats. Hallways will be refurbished with updated wall coverings and LCD signage above each auditorium entrance.

A redesigned and relocated concession stand will offer self-service soft drinks and enhanced food selections, including Zaffiro’s original THINCREDIBLE handmade-to-order pizza, a Milwaukee staple since 1954. “We are excited to introduce Zaffiro’s pizza to the Madison area at the Point Cinema,” said Jeff Tomachek, executive vice president of Marcus Theatres. “ Zaffiro’s famous thin-crust pizza originated from the Zaffiro family recipe developed almost 60 years ago, and has won the hearts of pizza lovers all across the U.S. Having opened our third Zaffiro’s Pizzeria & Bar restaurant in New Berlin, Wis., this past summer, we know moviegoers and local residents alike hunger for the super-thin crust pizzas made with the freshest ingredients. We look forward to bringing the THINCREDIBLE pizza experience to the Madison area.”

“Another highlight of the expanded food and beverage options is the addition of Marcus Theatres’ popular cocktail lounge concept, Take Five Lounge,” said Tomachek. “With seating for approximately 100 guests, Take Five Lounge will feature a 20-foot-wide screen for sporting events and other popular viewing entertainment. The lounge will feature a full-service bar serving a wide selection of signature beers, wine and cocktails and guests will be able to enjoy a selection of chef-inspired menu items, ranging from appetizers, fresh salads and sandwiches to Zaffiro’s pizza and delicious desserts. The new food menu will also be available to guests at the expanded concession stand.”

“The renovations will make going to the movies even more fun, convenient and comfortable for both Madison foodies and cinephiles. Our guests will be able to watch the latest pictures in digital MDX™ (Marcus Digital Xperience™) technology, in a brand new, relaxing environment with an array of food and beverage choices,” added Olson.

Stock quotes in this article: MCS 

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