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Arbitron Inc. And Nielsen Holdings, N.V. Voluntarily Provide FTC Additional Time For Merger Review

COLUMBIA, Md., Feb. 4, 2013 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) today announced that, following informal discussions with the staff at the Federal Trade Commission ("FTC"), Arbitron and Nielsen Holdings, N.V. have agreed to voluntarily provide the FTC with additional time in which to review the proposed merger of TNC Sub I Corporation, a wholly owned subsidiary of Nielsen, with and into Arbitron.

Nielsen, as the acquiring party, will withdraw and refile its pre-merger notification and report form under the Hart-Scott-Rodino Antitrust Improvements Act ("HSR"), which will restart the 30-day time frame for initial review of the transaction. The waiting period for the new filing will expire at 11:59 p.m. on March 8, 2013, unless earlier terminated by the FTC, or the FTC makes a formal request for additional information prior to the expiration of the waiting period.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media–radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data. Arbitron has developed the Portable People Meter™ (PPM ®) and the PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM ® and PPM 360™ are marks of Arbitron Inc.

Additional Information and Where to Find It: In connection with the proposed merger, Arbitron filed a preliminary proxy statement with the Securities and Exchange Commission (the "SEC") on January 18, 2013.  Investors are urged to read the preliminary proxy statement, the definitive proxy statement and any other relevant documents filed by Arbitron with the SEC when they become available, because they will contain important information about the proposed merger. Arbitron will mail the definitive proxy statement to its shareholders as of the record date of the special meeting to vote on the proposed merger transaction.  In addition, Investors may obtain free copies of the preliminary proxy statement and the definitive proxy statement, when it becomes available, as well as other filings containing information about Arbitron, without charge, at the SEC's Internet site ( www.sec.gov). These documents may also be obtained for free from Arbitron's Investor Relations web site ( http://www.arbitron.com/investors) or by directing a request to Arbitron at: Arbitron Inc., 9705 Patuxent Woods Drive, Columbia, Maryland 21046.

Arbitron and its directors and executive officers and other members of management and employees are potential participants in the solicitation of proxies from Arbitron's stockholders in respect of the proposed transaction.

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