- Accurate determination of cross-platform audience overlap across multiple device types.
- The ability to scale multi-platform reporting to an expanding number of media devices without the sample size constraints of using a single-source panel.
- Detailed reporting of media consumption for a large number of media properties within each media universe.
- Enhanced geographic reporting of audiences and campaign delivery by local market.
- Improved ability to perform statistically reliable campaign analysis for multi-variable audiences (e.g. health-conscious females 18-44 with kids)
ComScore Brings Big Data To Mobile And Multi-Platform Media Analytics
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