This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

ComScore Brings Big Data To Mobile And Multi-Platform Media Analytics

Stocks in this article: SCOR

RESTON, Va., Feb. 4, 2013 /PRNewswire/ --  comScore (NASDAQ : SCOR), a leader in measuring the digital world, today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today's connected consumers. comScore's U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households with connected home devices such as game consoles and smart TVs. These massive sample sizes empower comScore's multi-platform audience and ad campaign ratings products with the granular insights sought by clients.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

"A critical ingredient to reporting unduplicated audiences across platforms at scale is having census-level big data assets that provide enough common touchpoints to determine audience overlap," said Serge Matta, comScore President of Commercial Solutions. "comScore's two-year focus on investing in, and building out, this massive, unmatched data is now enabling us to turn multi-platform complexity into actionable data for our clients. The granularity of our mobile data is second to none and will serve as the bedrock of our ability to deliver value to clients as they navigate the dislocation created by mobile platforms."

The benefits of leveraging substantial sample sizes from comScore's multi-platform data sources include:

  • Accurate determination of cross-platform audience overlap across multiple device types.
  • The ability to scale multi-platform reporting to an expanding number of media devices without the sample size constraints of using a single-source panel.
  • Detailed reporting of media consumption for a large number of media properties within each media universe.
  • Enhanced geographic reporting of audiences and campaign delivery by local market.
  • Improved ability to perform statistically reliable campaign analysis for multi-variable audiences (e.g. health-conscious females 18-44 with kids)

"De-duplicating audiences across multiple device platforms has been one of the most significant recent metrics challenges facing publishers and advertisers in a medium where screen-independent digital solutions are proliferating. comScore's Media Metrix® Multi-Platform represents a big step in the right direction: MMX has provided us with a much improved understanding of AOL's large and unique video- and mobile-centric audience segments."

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,367.21 -13.20 -0.08%
S&P 500 1,899.07 +12.31 0.65%
NASDAQ 4,302.0870 +43.6490 1.02%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs