This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Rentrak's Ratings Show Blackout Did Not Affect Super Bowl Viewership

PORTLAND, Ore., Feb. 4, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), who precisely measures movies and TV everywhere, did an analysis of Super Bowl XLVII which includes box office information, advertising exposure levels and social media commentary, with a highlight of the affect of the third quarter blackout.


Audience levels remained stable and even grew through the 34-minute blackout, as the graph below shows, with the blackout indexing at 100 compared to the total game.

Ad exposure was nearly equal to viewership of the entire game despite the fact that many spots from major sponsors like Taco Bell premiered online prior to Sunday's big game.  According to Rentrak's database of over 20 million televisions, the average ad delivered 94% of the audience when compared to viewership of the whole game.

The most-watched ad of the game was Samsung's Galaxy commercial in the exciting fourth quarter with a 117 index according to Rentrak's Ad Retention Index (ARI) which looks at the second-by-second viewing average for commercials and compared them to the entire program.  The details for the ads can be found at:

Rentrak's cross-platform results, coupled with information generated by social-TV analytic company, Bluefin Labs, reports the ad that received the highest social media response was the Dodge Ram Trucks "Farmer" commercial with over 400,000 social media comments.  The Dodge ad scored a 110 ARI. 

The Super Bowl drew many people from movie theaters back to their homes as box office ticket sales fell by 66% from Saturday to Sunday. On a typical Sunday, the decline is only around 40%.

Bluefish provides its entire social media report at:

About Rentrak Corporation: Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies.  Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit


1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,081.89 -49.97 -0.29%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,796.6090 -42.0340 -0.87%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs