PORTLAND, Ore., Feb. 4, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), who precisely measures movies and TV everywhere, did an analysis of Super Bowl XLVII which includes box office information, advertising exposure levels and social media commentary, with a highlight of the affect of the third quarter blackout.
Audience levels remained stable and even grew through the 34-minute blackout, as the graph below shows, with the blackout indexing at 100 compared to the total game.Ad exposure was nearly equal to viewership of the entire game despite the fact that many spots from major sponsors like Taco Bell premiered online prior to Sunday's big game. According to Rentrak's database of over 20 million televisions, the average ad delivered 94% of the audience when compared to viewership of the whole game. The most-watched ad of the game was Samsung's Galaxy commercial in the exciting fourth quarter with a 117 index according to Rentrak's Ad Retention Index (ARI) which looks at the second-by-second viewing average for commercials and compared them to the entire program. The details for the ads can be found at: http://www.rentrak.com/Superbowl2013.html Rentrak's cross-platform results, coupled with information generated by social-TV analytic company, Bluefin Labs, reports the ad that received the highest social media response was the Dodge Ram Trucks "Farmer" commercial with over 400,000 social media comments. The Dodge ad scored a 110 ARI. The Super Bowl drew many people from movie theaters back to their homes as box office ticket sales fell by 66% from Saturday to Sunday. On a typical Sunday, the decline is only around 40%. Bluefish provides its entire social media report at: http://bluefinlabs.com/superbowl/ About Rentrak Corporation: Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com. RENTM
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV