This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

NEFCU Banks On Greater Awareness With Selection Of DeVito/Verdi As Its Advertising Agency

NEW YORK, Feb. 4, 2013 /PRNewswire/ -- NEFCU, a leading credit union serving Nassau and Suffolk counties, has named DeVito/Verdi its new advertising agency, signaling a strong intention to set itself apart among fellow credit unions and traditional banks on Long Island.  The hiring of the New York based advertising agency was announced today by Edward P. Paternostro, president and CEO of NEFCU.

NEFCU is currently the third largest credit union on Long Island.  The hiring of the award-winning ad agency is an indication that the credit union will be undertaking an aggressive campaign to attract new members, position itself as a smart and refreshing alternative to traditional banks, and gain share from its competitors.

"We are very excited to be working with such a creative agency like DeVito/Verdi," said Paternostro.  "At NEFCU, we provide our members with better products and services at significant savings.  Working with DeVito/Verdi will allow us to spread the word to more Long Islanders and introduce them to a better way to do their banking."

DeVito/Verdi was named the credit union's agency of record following a six-month review that was narrowed down to four finalists.

"This is one of the great 'finds' for consumers," said Ellis Verdi, president of DeVito/Verdi.  "Once a consumer understands all that NEFCU has to offer, there is really no reason to bank anywhere else.  It's an exciting opportunity for us."

About NEFCU    NEFCU is one of Long Island's leading not-for-profit full-service financial institutions that proudly offers its affordable banking services to all Long Islanders. With $2 billion in assets and more than 150,000 members, NEFCU is headquartered in Westbury, NY and has branches and a shared branch network throughout Nassau and Suffolk Counties. To join NEFCU, eligible members must live, work, worship, attend school, or regularly conduct business in Nassau and/or Suffolk Counties (excluding the townships of East Hampton, Southampton and Shelter Island). Existing NEFCU members may also sponsor in immediate family members or household members. For more information about NEFCU, visit, call 516-561-0030 or find them on Facebook at

About DeVito/Verdi     DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry.  Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.

DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve creative excellence.  The agency has developed a strong digital expertise to broaden and complement its longstanding creative reputation.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.21 -0.44%
FB $117.80 -0.22%
GOOG $701.26 0.80%
TSLA $211.34 -5.00%
YHOO $36.94 2.60%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs