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E.l.f. Cosmetics Is Back At It With Their Fourth Annual Nationwide Model Search

NEW YORK, Feb. 4, 2013 /PRNewswire/ -- e.l.f. Cosmetics is back at it with their fourth annual nationwide model search, "Beauty At All Ages 2013." Beginning on February 1 st, aspiring models of all ages are encouraged to enter their best photographs for a chance win a trip to NYC for a professional photo shoot, along with other spectacular prizes.

(Photo: )

e.l.f. Cosmetics will once again partner with premier casting and modeling website,, to manage entry submissions and user voting. The contest is open to the general public and encourages aspiring amateur models, professionals, and loyal e.l.f. fans to submit pictures that capture the individual's unique beauty and personality. Candid photos are accepted—professional shots not required. Enter the contest today at  Beauty At All Ages 2013 on the website.

This year there will be 4 Grand Prize winners, one in each age category (teens, 20s, 30s, 40s+).  All four winners will be brought to NYC for a makeover & photo-shoot, featured not only on the website, but also in e.l.f.'s Social Media channels including Twitter, Facebook, and YouTube. Each winner will also receive e.l.f. Makeup for Life ( $250 value) an e.l.f Best Seller kit ( $58 value), 2 emilie m. handbags ( $260 value), hair care accessories from Folica ( $240 value), jewelry of their choosing from Ice (up to $200 value) and $200 in spending cash. Each Grand Prize package is worth up to $2,000.

This year's contest will also feature popular teenage beauty guru, Megan Parken of the MeganHeartsMakeup channel on YouTube, as the special host.

"Our Beauty at All Ages contest was a huge success last year—we had thousands of contestants and thousands of fans involved in online voting. We're really excited to have even more sponsors involved this year! Beauty at All Ages is a great contest for the brand and we always have a lot of fun," said Lesley Klein, Director of e-Commerce at e.l.f. Cosmetics.

In keeping with the  bestselling makeup brand's mission to appeal to a wide demographic of beauty enthusiasts, the model search contest is segmented into four age categories: Teens, 20's, 30's, and 40's+. Judging will be conducted by e.l.f. representatives. One winner from each category will receive a special makeover and attend a professional photo-shoot held by e.l.f Cosmetics at the company's headquarters in New York City, NY. An additional prize will be awarded to the contest participant who wins the popular vote drawing on which includes a Caribbean luxury vacation from Beaches. Voting ends on 3/31/13. For more information on  Beauty At All Ages 2013, please visit

About e.l.f. Cosmetics: Eyes Lips Face (e.l.f.) Cosmetics was created in the belief that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers, and every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget. Since the brand's introduction over eight years ago, the e.l.f. Cosmetics website ( has grown to include over 2 million members and has become a global source for savvy beauty consumers looking for superior quality cosmetics, professional expert tips and valuable feedback.

SOURCE e.l.f. Cosmetics

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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