Chic Outlet Shopping® Announces The Launch Of '(RED)™ Is The New Black' Campaign And Aims To Raise €100,000 For The Fight To Help Deliver An AIDS-free Generation
"We're excited to launch our partnership with Chic Outlet Shopping ® on 1 February. With Valentine's Day around the corner, it's the perfect time to visit one of the nine participating villages and buy (RED). This is a great way for us to spread the (RED) message across Europe and to engage people in the fight for an AIDS Free Generation."
Deborah Dugan, Chief Executive Officer, (RED)
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.(RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau, Fatboy USA, HEAD and TOUS. To date, (RED) has generated $200 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground - no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services. (RED) has led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT) RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and most recently, the (RED)RUSH TO ZERO campaign. (RED) is a division of The ONE Campaign. Learn more at http://www.joinred.com. About The Global Fund to Fight AIDS, Tuberculosis and Malaria
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