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Chic Outlet Shopping® Announces The Launch Of '(RED)™ Is The New Black' Campaign And Aims To Raise €100,000 For The Fight To Help Deliver An AIDS-free Generation

LONDON, February 4, 2013 /PRNewswire/ --

C hic Outlet Shopping ®, the Collection of luxury outlet Villages by Value Retail, launched its '(RED) Is The New Black' campaign on 1 February, which promises to be a vibrant celebration of all things coloured red for the month of February. Chic Outlet Shopping ® has partnered with (RED) with the goal of raising €100,000 towards the fight to help deliver an AIDS FREE GENERATION by 2015. Founded by Bono and Bobby Shriver, (RED) partners with the world's most iconic brands and organisations to bring millions of people into the global fight against AIDS.

To view the Multimedia News Release, please click: 

Visitors to the nine Chic Outlet Shopping ® Villages in Europe will discover (PRODUCT) RED TM swing tags on carefully selected products from international luxury fashion and lifestyle brands. For every purchase of products marked with the (RED) swing-tag, Chic Outlet Shopping ® will contribute €1 to the Global Fund

A special edition (PRODUCT) RED tote bag featuring a design by photographer and humanitarian Helena Christensen will also be exclusively available for sale across the Collection of Chic Outlet Shopping ® Villages until 28th February. The bag will be on sale at the Villages' Welcome and Tourist Information Centres for €10 each, with all profits donated to the Global Fund.

With Chinese New Year and Valentine's Day fast approaching, the Villages' (RED) theme continues; visitors to the nine Chic Outlet Shopping ® Villages will discover a lively programme showcasing the very best promotions and special retail offers. Accessories designer Lulu Guinness will be opening a pop-up boutique at Bicester Village near London inspired by her iconic red-lip handbag. Visitors to La Vallée Village near Paris will discover a special (RED) Tea House in partnership with Le Palais des Thés where guests will be able to enjoy tea tastings against the backdrop of photographs by two celebrated contemporary Chinese photographers, Peikwen Cheng and Lu Yan Peng.    

"During the month of February we are encouraging all of our guests visiting the nine Chic Outlet Shopping ® Villages to purchase (RED) selected products to help us fight for an AIDS free generation. Buying (RED) at the Villages can help save lives."  

Desirée Bollier, Chief Executive, Value Retail Management

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