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PITOOEY!(TM) Receives Official Endorsement From Maxx Merchants (changing Its Name From White Dental Supply)

PHOENIX, Feb. 4, 2013 /PRNewswire/ --  PITOOEY! (OTCBB: WITD) ("The Company") announced today that it has received a glowing endorsement from Scott Burke, CEO of Maxx Merchants, a prominent provider of customized merchant bankcard and electronic payment solutions. Maxx Merchants has a long track record as a PITOOEY! customer, and has been consistently impressed by the results the Company has delivered with their refined services and innovative technology.

Mr. Burke recommended PITOOEY! saying, "I have had the pleasure of working with them on various levels and they always portray a very high standard of expertise. I have enjoyed working with them and would highly recommend their services to anyone looking for a reliable and knowledgeable company.We, (MAXX), were so impressed with the services provided that I was the 2 nd person to invest in the company (PITOOEY!)."

Maxx Merchants is one of PITOOEY!'s many satisfied customers, and to receive their official endorsement, as well as an investment from the CEO,  speaks very highly of the results PITOOEY! delivers. The company expects these positive results to grow even larger with the release of the PITOOEY! mobile application.

To download the app, go to http://itun.es/us/ilLxJ.i

For further information, please visit www.pitooey.com.

About White Dental Supply, Inc.

The name of White Dental Supply, Inc. will change to PITOOEY! Inc. effective February 7, 2013. White Dental Supply is an Internet marketing company that leverages its proprietary technology to assist companies in establishing and developing a presence on the Internet. The company's offerings come from two distinct, yet synergistic, business groups, Choice One Mobile and PITOOEY! Mobile. Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization using "Mobile Caviar". PITOOEY! is a cloud-based, comprehensive, searchable database for text message Business-to-Consumer offers. On the PITOOEY! platform, a partner may upload messages into the database, which users "pull" according a profile based on the consumer's interests, previous purchases, current location, etc. PITOOEY! provides a service to users, as well as an engagement tool for businesses.

For more information, please visit  www.Pitooey.com.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

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