Feb. 4, 2013
/PRNewswire/ -- Aspect™ Gaming announced the acquisition of Longshot Interactive, further strengthening Aspect's leadership position as the premier supplier of Asian-focused casino content. The acquisition adds a valuable portfolio of proprietary baccarat variants to Aspect's existing library of slot offerings.
Baccarat adds a significant dimension to Aspect's core competencies. "In
alone, baccarat accounts for more than 90% of last year's
gaming revenues. While electronic table games (ETGs) adoption is growing rapidly, it's based on 'public domain' baccarat, so dependence on high wagers and/or volume remains a problem for mass market play. Longshot's baccarat variants, on the other hand, provide the player with a perceived edge and higher volatility, while increasing hold for the house. Ultimately, we feel these baccarat variants will be the basis for the 'video poker of
,'" according to Aspect's CEO,
Aspect's games combine art, sound, math, play mechanics, and advance technology to create casino gaming content with a high degree of player appeal to Asian demographics. The Company's vast library of GLI and
regulation compliant games are based upon themes of Chinese cultural significance, all developed in-house with local Chinese design and R&D teams.
"Aspect and Longshot share a belief that gaming growth will be driven by the rising Chinese middle class and both are dedicated to bringing culturally relevant and compelling content to this market," said
, Longshot's CEO. "Now that we're a part of Aspect, we're able to fully utilize Aspect's
game studio and significantly accelerate our time to market."
Aspect's highly experienced management team will oversee the integration of the new baccarat game variants into its game platform to deploy into land-based, online, social and mobile casinos for both free-to-play and real money wagering. "Our strength has always been our ability to quickly bring new products, featuring some of the industry's highest production values, to highly regulated markets and we're very excited to be able to introduce these truly innovative baccarat games into so many different channels," said
, Aspect's EVP of Product Development.
Concurrent with the acquisition, the principals of Longshot Interactive will be joining Aspect's Advisory Board. "
's extensive experience at some of the world's leading gaming companies brings a combined 100 years of gaming industry experience to Aspect and we're delighted to have them help guide Aspect's growth," added
About Aspect Gaming
Founded in 2008 with offices in
, Aspect Gaming ("Aspect") is a gaming supplier operating at the convergence of land-based, online, mobile and social casino gaming, with an emphasis on
. The Company develops unique games targeted at local Asian customers that produce higher win in casinos, then leverages the "casino proven" content by enabling players to play anytime, anywhere. The Company has earned a position among the top suppliers in
and has sold its electronic gaming machines ("EGMs") to leading casino operators in
, including Galaxy Macau, Grand Lisboa, MGM, Mocha Clubs, Nagaworld, Solaire and Wynn and in
at Cache Creek, Morongo, Pechanga, and
. Aspect's extensive library of games is also available on leading online casinos, on Facebook, and the Apple AppStore.
Play Grand Orient Casino, Aspect's free-to-play games on Facebook:
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