The return of William Shatner as Priceline.com's (PCLN - Get Report) advertising front man may have fans of the ads happy, but he can't get all of the credit for the stellar price performance that this stock has seen for the past few years. Priceline has seen its share price increase by 535% in the last five years, and the trajectory is still pointed higher in 2013; shares are already up 10% year-to-date.
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