Of course, cloud computing is just one part of the Amazon technology story. It's also one of the leading streaming media companies, competing with
(NFLX). Rocco Pendola says
But what's streaming worth? Netflix' total revenue for 2012 were about $3.6 billion. Even if Amazon did as well, that and the cloud business are still just gnats on the balance sheet elephant.
So be generous and toss in the Kindle business. Pacific Crest told
Barron's Amazon might sell
In his most recent conference call, Bezos said e-book revenue were $9.19 billion. Let's call e-books tech, too, and not retailing.Now add it all up and, like I said, be generous. Add Macquarie's $3.8 billion in cloud to Netflix' $3.6 billion in streaming, toss in $2.5 billion for Kindle players and $9.2 billion in e-book revenue. That's $19 billion in technology revenue, from all sources, you can expect in 2013. Amazon.com did $21 billion in revenue during the fourth quarter of 2012 alone,
At the time of publication the author had positions in MSFT, GOOG, INTC, AAPL and COST. Follow @DanaBlankenhorn This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.