For its third edition at MIPTV, the Brand of the Year Award will recognise the best creation of original video content by a brand and its agency, and its use as a key element of a branded entertainment strategy and campaign. The competition is open until 22 February 2013 to all branded entertainment campaigns based on the creation of original video content. Fast Company's Co.Create, the daily exploration of creativity in the converging worlds of branding, entertainment, and tech, is the official selection partner and the Brand of the Year Award will be presented to the winner during a VIP lunch on Tuesday 9 April.
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About MIPTV – Founded in 1963, MIPTV is the annual international market and creative forum for content on every screen. It brings professionals from the global TV and online content industry to Cannes, France, for four days of exhibition, conferences, screenings and networking. It is a key market for buying and selling content and early-stage content development. MIPCube constitutes a special programme exploring tech and creative approaches with the community re-inventing the content experience within MIPTV. The weekend prior to MIPTV, MIPDoc and MIPFormats constitute a two-day showcase for non-fiction and unscripted programming. In 2013, MIPTV celebrates its 50 th anniversary . www.miptv.com
About Red Bull Media House - Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the action sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.comSOURCE Reed MIDEM