Feb. 4, 2013
/PRNewswire/ - Go Fun Card, today announced a strategic partnership with Hybrid Paytech (Freeport Capital Inc.) (CNSX: FAS), one of the world's first companies to enable Credit and PIN Debit transactions over consumer smart phones and tablets, to provide mobile payment and printing options to participating merchants on Go Fun's loyalty platform. The companies will offer a joint solution combining Go Fun's loyalty system and Hybrid's mobile payment platforms to enable Go Fun merchants to process loyalty and payment transactions using mobile devices like smartphones and tablets. While loyalty transactions for checking, accumulating and redeeming points will be done through Go Fun's Loyalty System, payment processing for Credit and PIN Debit cards will be supported by Ease2Pay, a Payment Service Provider that has the capability to process payment transactions from the major card schemes like VISA, MasterCard and
China Union Pay
. "Go Fun Card is pleased to partner with Hybrid Paytech to address the growing demand for mobile payment options and be a pioneer in
to introduce mobile applications in our loyalty platform," said
, Chairman of BOD for Go Fun Card Limited. "Go Fun Cardholders and Merchants will benefit from Hybrid's mobile payment solution as it increases payment processing productivity and enhances the customer in-store experience —from in-store mobile payment acceptance to acceptance of credit or debit payment." said
, Chairman of Hybrid Paytech Asia Inc. Hybrid Paytech is one of the first mobile payment companies in the world to develop Payment Card Industry (PCI) compliant mobile Credit and PIN Debit applications.
About Go Fun Card Limited
Go Fun Card revitalized the loyalty industry in
by establishing its platform in 2010 in
and Mainland China. The Go Fun Points System was adopted by more than 500 merchants servicing a broad base of 300,000 cardholders supported by on-going marketing and promotional activities. Through the use of social media like Facebook and promotion channels including "Go Fun Magazine", the loyalty program has been well publicized and also regularly featured in local media. Through this initial success, Go Fun Card is embarking on an international expansion using innovative technical applications to revolutionize and expand the boundaries of loyalty program management across
. At the same time, Go Fun Card takes its corporate social responsibility seriously through active involvement in charity projects. The company will continue to identify and support charitable causes that will benefit the under-privileged in
. For more information about Go Fun Card, please visit
About Hybrid Paytech
Part of First Equity Strategy LLC, a division of Freeport Capital Inc. (CNSX: FAS) based in
, with offices in
, Hybrid Paytech is a technology leader in the mobile payment space for credit and debit acceptance. With a global footprint, Hybrid is an enabler of easily-deployable payment systems focusing on authentication, approved security and quick merchant adoption in fleet, delivery, logistics and retail. With its current banking and fund-transferring partnerships, Hybrid Paytech has market access to over 3 million merchants worldwide. For more information on Hybrid Paytech, please contact Mr
, Hybrid-Paytech Asia, Inc.
at tel: +63 920-979-9989/ +63 917-628-8200, email:
Ease2Pay is one of the first private Payment Service Providers (PSP) to be set up in
providing independent payment gateways directly to banks. Our key business objective is to provide a one-stop online solution for companies seeking e-commerce payment options. Through our regional partnership with Merchant Solutions, we are able to process VISA, MasterCard and China UnionPay (CUP) transactions through Standard Chartered Bank. With our own proprietary platform, Ease2Pay offers a professional integrated payment gateway and highly secure transaction-processing system for e-commerce retailers and enterprises conducting global business in an online environment. For more information about Ease2Pay, please visit
Following the recent announcement of OgilvyAction's appointment as the Agency to drive the communications for their innovative mobile payment technology solution, today it was announced that
, Client Service Director will be driving the communication deliverables, based primarily out of the
office. Grant comes with 19 years Agency experience, 7 years in Ogilvy based both out of the UK and
and will be primarily responsible for leveraging the global Ogilvy network. Following the news about this Strategic Partnership with Hybrid Paytech Asia Pacific and Ease2Pay, Grant stated. "I can't wait to get started. The strength of Ogilvy is the fact it is a global company that prides itself on local expertise. For me, building on this news, it just seems the perfect time to partner with these companies.
is such a vibrant market - it's growth is exponential and I am looking forward to tapping into this expertise."
OgilvyAction is the global brand activation network of The Ogilvy Group. With its 82 offices and 2000 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behaviour. The agency's client portfolio features Fortune 500 Blue Chip brands and some of the most innovative marketers around the world. OgilvyAction is part of the WPP Group, the world's largest communications services organizations (NASDAQ: WPPGY,