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Sky-mobi Limited Announces Unaudited Financial Results For The Fiscal Third Quarter 2013

Financial Results for Third quarter 2013

Total Revenues

Sky-mobi analyzes revenue from two perspectives: by business unit and by source. Revenues by business unit are broken down into: "Application store revenues", "Maopao Community revenues" and "Other revenues".

Revenues by source are broken down into three categories: "Revenues collected from carrier channels", "Revenues collected from third party channels", and "Other revenues".

    For the three months ended December 31,
  2011 2012 2012
In thousands (RMB) (RMB) (US$)
   
Revenues by source:      
Revenues collected from carrier channels  128,401  92,088 14,782
Revenues collected from third party channels  29,509  35,741 5,737
Other revenues  9,403  19,087 3,063
Total revenues  167,313  146,916  23,582
   
    For the three months ended December 31,
  2011 2012 2012
In thousands (RMB) (RMB) (US$)
   
Revenues by business unit:      
Application store revenues  122,429  83,448 13,395
Maopao Community revenues  35,481  44,381 7,124
Other revenues  9,403  19,087 3,063
Total revenues  167,313  146,916  23,582

The discussion and analysis below focuses on revenues by source, as the Company believes this metric is more useful to investors in analyzing and understanding its business model.

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