However, there are some restraints which are holding market development in 2013. M2M connectivity roaming is one of the most significant obstacles to enterprise adoption. "This issue applies particularly in the SME sector. We do hope in 2013 this issue comes to the attention of national telecoms regulator's priorities to provide a coordinating hand across national boundaries," said Ms Zhong.
Another obstacle to further M2M market development is the rate at which service providers target the SME market. "Deutsche Telekom's M2M Marketplace approach announced in 2012 is a good starting point," noted Ms Zhong. "Without a relatively straightforward plug and play M2M solution for SMEs, it is difficult to translate this potential opportunity into actual contracts."
Another important factor for market growth is the establishment of a common protocol from M2M modules, M2M connectivity platforms, and applications software protocols to eventually machines/devices. However, forecasts on obtain a general standard are very pessimistic since the industry does not even agree on what needs to be standardised.
Summarising, Frost & Sullivan expects market development to accelerate, led by more market entrants and significantly deeper and wider customer education for M2M adoption. Standardisation efforts will be greatly beneficial, but let's not hold our collective breaths.
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