Research and Markets
) has announced the addition of the
"The Walt Disney Company: The Entertainment Empire Strikes Back"
report to their offering.
Disney's growth strategy has focused on expansion to provide an all-encompassing entertainment company. This reduces risks and also allows exploitation of brands across multiple channels to maximize gains. Disney's strategy relies heavily on branded creative content that the company can monetize. The main risk from this acquisition is the danger of brand fatigue.
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Disney has paid over $4bn for Lucasfilm. Other notable purchases by the company include Pixar Animation for $7.4bn in 2006 and Marvel Entertainment for $4bn in 2009.
Disney's revenues in 2012 were $42.3bn. The largest segment was Media Networks, which was responsible for 46% of revenues.
Your key questions answered
- What is Disney's plan for long-term growth?
- How does the acquisition of Lucasfilm affect the company?
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