This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Pepsi Unveils First-Ever Crowd-Sourced Super Bowl Halftime Show Intro Featuring Hundreds Of Real Fans

PURCHASE, N.Y., Feb. 3, 2013 /PRNewswire/ -- Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called " object replacement animation."  The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted over the past 4 weeks.  The video, which aired on CBS tonight in front of more than 100 million viewers, welcomed Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show in a way that only Pepsi could deliver, creating a true "Live for Now" moment.

To view the multimedia assets associated with this release, please click

In addition, Pepsi will extend the Super Bowl fan experience online and for the first time ever, the entire halftime performance will be made available at Fans who tune in at 10:30 ET will first be treated to live performances from the "Pepsi 5th Quarter in the French Quarter" Post-Game Bash, a new Super Bowl tradition started by Pepsi and featuring 2013 Grammy Award nominees Hunter Hayes and The Roots, with a special guest appearance by New Orleans icon and jazz superstar Trombone Shorty. On-demand viewing of the entire Pepsi Super Bowl XLVII Halftime Show will be available immediately following those live performances and will remain on the site for one month.

Fans who want to get a closer look at the fast-paced Pepsi Super Bowl XLVII Halftime Show introduction can view a special frame-by-frame version of the video at Starting tonight, February 3 at 9pm EST, fans can enter for the chance to win a trip to the Pepsi Super Bowl XLVIII Halftime Show in New York at MetLife Stadium on February 9, 2014 by viewing the frame-by-frame video and answering a series of questions about the crowd-sourced images used to create it.  Fans can also enter to win by registering at and tweeting  #PepsiHalftime.

"Pepsi is thrilled with the overwhelming response and engagement of our fans in creating this year's introduction video," said Angelique Krembs, Vice President of Marketing, Pepsi. "We wanted to say thank you to all our fans by sharing these great performances with them online and offering them another once-in-a-lifetime opportunity to be a part of next year's Pepsi Super Bowl XLVIII Halftime Show.  We look forward to once again offering fans the chance to get closer than ever to all of the action."

Pepsi and Beyonce invited fans to help make this year's Pepsi Super Bowl XLVII Halftime Show one of the most memorable and compelling shows ever.  Pepsi received more than 120,000 submissions from consumers in hopes of being selected, and chose hundreds of photos for the introduction.  The video was created for Pepsi by Mekanism ( San Francisco and New York).

Follow Pepsi on, join the conversation with @pepsi on, #pepsihalftime, #pepsi5Q.

For official rules and information, fans can visit The "NFL Entities" (as defined in the official rules) have not offered or sponsored the sweepstakes in any way.

About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,812.19 +19.51 0.11%
S&P 500 2,089.14 +2.55 0.12%
NASDAQ 5,102.8080 +0.33 0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs