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Cookie Or Creme? - OREO Asks Fans To Choose Their Favorite

The campaign will be supported by owned media, digital and mobile ads, search, public relations and in-store point of sale. Starting Monday, February 4 th, consumers can also get involved in the "Cookie vs. Creme" conversation at select retailers across the country through a number of promotions, including texting cookie or creme to 63065 for a chance to win $100,000.

For more information on OREO and the new "Cookie vs. Creme" campaign, please visit www.OREO.com.

About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages.  The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012.  Mondelez International's portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums. Mondelez International has annual revenue of approximately $36 billion and operations in more than 80 countries.  Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.

About OREO

OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Kraft Foods' 12 "billion-dollar" brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues.  The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 25 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world.  OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com.

Contacts: Kimberly FontesMondelez International news@mdlz.com 847-943-5678 Alan KeaneWeber Shandwick Akeane2@webershandwick.com212-445-8410

SOURCE OREO

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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