This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Cookie Or Creme? - OREO Asks Fans To Choose Their Favorite

EAST HANOVER, N.J., Feb. 3, 2013 /PRNewswire/ -- Following a global celebration of its 100 th Birthday, OREO, the World's Favorite Cookie, launched its latest marketing campaign "Cookie vs. Creme,"  during America's biggest football game. The premiere of OREO "Whisper Fight," which is the brand's first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing OREO fans — which part of an OREO is the best, the cookie or the creme?

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/60226-oreo-fan-favorite-cookie-campaign-during-football-game

(Photo: http://photos.prnewswire.com/prnh/20130203/MM52289)

"Coming off our incredible 100 th birthday celebration, we are thrilled to be showcasing the iconic OREO brand on this national stage," said Lisa Mann, Vice President, Cookies, Mondelez International. "We knew we wanted to kick off the next 100 years for OREO in a big way, and what better way than by bringing the long-standing disagreement of cookie versus creme to one of America's biggest television events."

The 30-second TV spot depicts a passionate disagreement of "Cookie vs. Creme" by two men seated in a quiet library. The conversation escalates into a heated scuffle, culminating in pandemonium. In addition to "Whisper Fight," a second spot is slated to air starting March 11 on major U.S. cable networks. Both spots were created by Portland-based ad agency, Wieden + Kennedy. 

Throughout the campaign, OREO will continue to engage consumers in the Cookie vs. Creme disagreement through a number of digital activations, beginning with "#cookiethis/#cremethis" during the Big Game. OREO is asking its fans to check out the new OREO Instagram profile and hashtag a photo they love with #cookiethis or #cremethis. Over the course of a three-day period, OREO will select a number of photo submissions and work with a team of artists to create sculptures using the fan's favorite part of an OREO, the cookie or the creme. The sculpture creations will be photographed and uploaded to Instagram for fans to see and share.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,010.68 -115.44 -0.64%
S&P 500 2,107.39 -13.40 -0.63%
NASDAQ 5,070.0260 -27.95 -0.55%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs