Cadillac ATS sales totaled 2,781 in January, a month when ATS was named car of the year at the Detroit Auto Show.
On the GM (GM - Get Report) sales call, sales chief Kurt McNeil declared, "We haven't seen a January this strong since 2008 ... the tempo of sales was strong from start to finish during the month (and) we achieved it with lower incentive spending." He said GM benefited from three factors: pent-up demand, "great products in key segments," and "the buzz at the auto show."
"The Detroit show was truly magical for GM," McNeil said. The unveiling of the Corvette Stingray and the Cadillac ELR drew a lot of attention. But, he said, "Cadillac ATS winning North American car of the year was an even bigger deal for us, given our global aspirations for the brand."ATS is now the third best-selling car in the luxury compact segment (after BMW 3 Series and Mercedes C-Class) and helped Cadillac to deliver its best January retail sales in 23 years, McNeil said.