The good news for consumers is that most televisions get a 10% to 15% price dip in the weeks leading up to the Super Bowl, according to price-tracking site Decide.com. The bad news is that they're just clearing last year's holdovers to make room for the toys that debuted at the International Consumer Electronics Show in Vegas a month earlier and hit showrooms and online stores in March.
When post-holiday consumers do splurge for a TV, though, they go big. In past years during the two weeks leading up to the Super Bowl, nearly 60% of TV spending was screens 46 inches or larger, according to the
. Even as TV fizzled 7% last year, consumers picked up 82% more TVs 55 inches and larger than they did in 2011.
Prices on those bigger models are coming down by roughly $160, which NPD says is 10% lower than last year. Stores such as
and Super Bowl ad buyer
have been running sales for much of the past week to decrease supplies. With the latter offering a 55-inch version of its in-house Insignia brand for $550, bargain-hunting buyers should feel free to spike their receipts right in the faces of the Black Friday line-sitting friends.
-- Written by Jason Notte in Portland, Ore.
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