This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

#NotBuyingIt: Twitter To Talk Back To Sexist Super Bowl Commercials

SAN FRANCISCO, Feb. 2, 2013 /PRNewswire-USNewswire/ -- This Sunday, is organizing concerned citizens nationwide to use the hashtag #NotBuyingIt on Twitter to call out sexist Super Bowl commercials in real-time. The non-profit plans to reach 1 million plus people with this conversation around the representation of gender in advertising, and in the process inspire hundreds of thousands more to recognize their power as consumers to influence the media and advertisers.

"Eighty-five percent of the purchasing decisions in the United States are made or influenced by women. It's time we used our consumer power to let the media know: sexism won't sell," said Jennifer Siebel Newsom, CEO and Founder of In 2011 Newsom wrote, produced and directed the award-winning documentary Miss Representation, which exposes how mainstream media contributes to the underrepresentation of women in positions of power and influence in America. She is also the Executive Producer of the Academy Award nominated The Invisible War.

The Super Bowl is by far the most watched television event in America, and nearly 50% of its viewers are women and girls. Yet most advertisers direct their messages to adult men and often portray women in demeaning and degrading ways. Through the use of #NotBuyingIt, and its followers will demand that Super Bowl advertisers better reflect the actual audience of the big game and further educate the general public on the importance of gendered media literacy.

In conjunction with this social media event, just released a new YouTube video documenting the success of last year's campaign. During 2012's game, hashtag #NotBuyingIt reached nearly 1 million Twitter users and was briefly a trending topic on the social media site.

To help keep track of all the activity this year, also unveiled a brand new #NotBuyingIt webpage earlier this morning.

To learn more visit

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs