Lincoln Releases Second Super Bowl Ad

DEARBORN, Mich., Feb. 1, 2013 /PRNewswire/ -- Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled " Phoenix," and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car. The first ad is a Twitter-generated spot that has been posted on www.Steerthescript.com.

These Super Bowl ads represent a significant piece in the Lincoln reinvention strategy as the brand attracts a new market of individual-minded luxury consumers. Lincoln recently launched the all-new 2013 MKZ, and will deliver three more vehicles in the next four years to appeal to these new luxury consumers who have emerged as a powerful economic force, already making up close to 25 percent of all luxury automobile purchases. 

The 30-second spot will be available on the Lincoln YouTube channel. Additional information about Lincoln's Super Bowl campaign and behind-the-scenes footage of the commercial shoot is available at www.SteertheScript.com.

Click on the link below to view the " Phoenix" ad.



http://youtu.be/D3vw9w9vevI

About Lincoln Lincoln is the luxury automotive brand of Ford Motor Company (NYSE: F), committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln will introduce four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.

SOURCE Lincoln

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