This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

BlackBerry Teases With Super Bowl Ad

NEW YORK ( TheStreet) -- Hot on the heels of its major corporate rebranding and the launch of its latest technology, BlackBerry has offered a glimpse of the company's Super Bowl ad.

The Canadian handset maker, which changed its name from Research In Motion (RIMM) earlier this week, has sent out a still image of its ad, which will debut during Sunday's clash between the Baltimore Ravens and the San Francisco 49ers.

The ad is part of a huge effort by CEO Thorsten Heins to revitalize the embattled company in the face of stiff competition from Apple's (AAPL - Get Report) iPhone and Google (GOOG - Get Report) Android devices from the likes of Samsung.

"BlackBerry will be featured in Super Bowl XLVII on Sunday for the first time ever," a BlackBerry spokeswoman wrote in a statement emailed to TheStreet. "This unique execution will be part of a broad marketing campaign about the totally re-designed, re-engineered and re-invented BlackBerry."

The Waterloo, Ontario-based firm unveiled its much-delayed BlackBerry 10 operating system on Wednesday, along with two new smartphones: the touchscreen Z10 and the Q10, which features a physical QWERTY keyboard.

BlackBerry, keen to boost its technology's appeal to younger consumers, also introduced Alicia Keys as BlackBerry's new global creative director.

Since 2007, Super Bowl viewing by people ages 25 to 54 has increased by 8%, according to ratings company Nielsen. Last year, a record 111.3 million Americans tuned in to watch the New York Giants clinch a last-minute victory over the New England Patriots in Super Bowl XLVI.

Shares of Research In Motion, which changes its ticker symbol to BBRY on Monday, rose 0.5% to $9.69 on Friday.

-- Written by James Rogers in New York.

>To submit a news tip, send an email to: tips@thestreet.com

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $114.64 -3.21%
GOOG $629.25 -0.31%
FB $94.06 -0.08%
TSLA $266.28 2.42%
YHOO $37.12 1.17%

Markets

Chart of I:DJI
DOW 17,550.69 -47.51 -0.27%
S&P 500 2,093.32 -4.72 -0.22%
NASDAQ 5,105.5460 -9.8360 -0.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs