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TheStreet Open House

S[edition] Launches Three New Works By Tracey Emin And Brings Digital Valentine To New York's Times Square

LONDON, February 1, 2013 /PRNewswire/ --

Emin Public Appearance to Celebrate Love of NYC

Tracey Emin's series of neon works entitled "I Promise to Love You" to be shown every night from 11:57pm - midnight throughout February 2013

Organized and Supported by the Times Square Advertising Coalition in Partnership with Times Square

s[edition], the online platform for the world's most renowned contemporary artists to sell their digital limited editions, brings celebrated British artist Tracey Emin to Times Square throughout February.

"Every year I send valentines. This year I won't have to. Times Square will do it for me," said Tracey Emin. The title is her promise to love NYC, as well as individual promises to love one another.

The artwork, a dazzling visual valentine, will be shared with New Yorkers and visitors as part of a synchronized program on over fifteen of the largest digital displays in Times Square.

"I Promise to Love You", will premiere on February 1st and play throughout the month as part of the "Midnight Moment", a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. s[edition] helped bring these works to Times Square and they will all be available for sale simultaneously and exclusively at http://www.seditionart.com.

"This is a pivotal moment for the awareness and appreciation of art in digital format. We're thrilled that the Times Square Advertising Coalition and Times Square Arts reached out to us and we look forward to supporting their "Midnight Moment" program," said Robert Norton, CEO of s[edition].

s[edition] has also created a multi-channel social media campaign to engage fans and provide people with an opportunity to win unique works by Tracey Emin.

The s[edition] blog - http://blog.seditionart.com/ - will showcase photos of valentines sharing a kiss in front of Tracey Emin's works in Times Square, submitted via Twitter or Instagram using the hashtag #MidnightMoment. Those who take photos from 11:57 - midnight, with Tracey Emin's "I Promise to Love You" in the background, will receive a Tracey Emin limited edition as well as be entered to win the complete "I Promise to Love You" digital neon collection, and signed copies of Tracey Emin's books, 'My Life in a Column' & 'Strangeland'. The winning photo will be chosen via crowd sourced voting. The artist will also pose with fans in Times Square on February 13th, giving them the chance to tag themselves on s[edition]'s Facebook page.

As one of the world's most celebrated contemporary artists, Tracey Emin's moving series of digital neon works, "I Promise To Love You", is comprised of six artworks around the theme of love. In this unique moving image, the glowing words-made of digital neon lights-slowly spell themselves out, as if being written by the invisible hand of Tracey herself. The gentle electric pulsing of the text gradually builds into a searing, potent red, leaving the viewer in no doubt about the power of love. Times Square, famous for its neon lighting displays, is the perfect venue for the premiere of Emin's animation.

Alan High, Chairman of the Times Square Advertising Coalition and President & General Manager of Clear Channel Outdoor Spectacolor & Mall Divisions, said, "Times Square is the world's best place to spread a message and our sign operators are delighted to help Ms. Emin share her Valentine's Day message with New York as part of our 'Midnight Moment'."

" Tracey Emin captures the vocabulary of neon that for so long defined Times Square's signage," said Tim Tompkins, president of the Times Square Alliance.

s[edition] is the leading platform used by the world's most renowned contemporary artists to offer their works in digital limited editions for collectors to enjoy and display on connected devices and screens. s[edition] offers everyone an easy, enjoyable and social way to experience collecting, at affordable prices. The s[edition] platform allows members to follow artists, browse, collect and sell works, send editions as gifts to friends, and build their own collections. s[edition] offers works by Damien Hirst, Shepard Fairey, Tracey Emin, Jenny Holzer, Yoko Ono, Elmgreen&Dragset and Bill Viola among others. Founded by Robert Norton, former CEO of Saatchi Online, and Harry Blain, the founder of Blain|Southern, the mission of s[edition] is to provide greater access to the artworks of our time and to offer a wider audience the opportunity to be able to enjoy and collect the works of today's greatest living artists. http://www.seditionart.com

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