This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Make 2013 The Year Of In-Store Retail Growth By Tapping Into POS Technology Innovations, Advises Synqera

ST. PETERSBURG, Russia, Feb. 1, 2013 /PRNewswire/ -- Retailers need to embrace the opportunities that technology offers to thrive and reap rewards in 2013, according to innovative technology company Synqera, who have released their year ahead predictions.

As the struggling climate makes retailers work harder than ever to maintain and increase sales, Synqera advises that brands must review their strategies for customer engagement, with innovative in-store marketing that utilises technology as most likely to influence a positive bottom line.

A recent survey from JWire in the US found that 85% of smartphone owners use their devices while in-store, demonstrating the willingness of consumers to embrace technology to enhance their shopping experience. With many consumers moving to the online arena for purchases, the pressure is on for bricks and mortar stores to capitalise on this interest in technology to nurture loyalty.

Furthermore, shoppers have become increasingly time poor and seek out experiences that are timesaving and convenient to meets their demands. Research from Barclaycard in the UK found that contactless payment is becoming increasingly popular, so 2013 is likely to see a growth in such payment innovations to deliver quick transactions.

Kirill Gorynya, CEO of Synqera, explains: "With increased competition in the retail space, it is essential for brands to offer value and engage customers with bespoke, targeted tactics to encourage loyalty. Technology provides brands with numerous, untapped opportunities to reach out to customers in innovative ways. If retailers embrace this technology, they are equipping themselves with a valuable tool to drive sales. I predict we will see an increase in the uptake in multi-channel marketing methods in 2013, as brands see how in-store technology such as Synqera's interactive SIMPLATE payment terminal can lead to return on investment and positively impact the bottom line."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,619.51 +23.16 0.13%
S&P 500 2,063.12 +5.48 0.27%
NASDAQ 4,986.8670 +28.3990 0.57%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs