ST. PETERSBURG, Russia, Feb. 1, 2013 /PRNewswire/ -- Retailers need to embrace the opportunities that technology offers to thrive and reap rewards in 2013, according to innovative technology company Synqera, who have released their year ahead predictions.
As the struggling climate makes retailers work harder than ever to maintain and increase sales, Synqera advises that brands must review their strategies for customer engagement, with innovative in-store marketing that utilises technology as most likely to influence a positive bottom line.
A recent survey from JWire in the US found that 85% of smartphone owners use their devices while in-store, demonstrating the willingness of consumers to embrace technology to enhance their shopping experience. With many consumers moving to the online arena for purchases, the pressure is on for bricks and mortar stores to capitalise on this interest in technology to nurture loyalty.
Furthermore, shoppers have become increasingly time poor and seek out experiences that are timesaving and convenient to meets their demands. Research from Barclaycard in the UK found that contactless payment is becoming increasingly popular, so 2013 is likely to see a growth in such payment innovations to deliver quick transactions.Kirill Gorynya, CEO of Synqera, explains: "With increased competition in the retail space, it is essential for brands to offer value and engage customers with bespoke, targeted tactics to encourage loyalty. Technology provides brands with numerous, untapped opportunities to reach out to customers in innovative ways. If retailers embrace this technology, they are equipping themselves with a valuable tool to drive sales. I predict we will see an increase in the uptake in multi-channel marketing methods in 2013, as brands see how in-store technology such as Synqera's interactive SIMPLATE payment terminal can lead to return on investment and positively impact the bottom line."