This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Photo: E*TRADE Baby "Yacht"

E*TRADE today unveiled a new 30-second “Talking Baby” advertisement which will run during the CBS ® television network broadcast of Super Bowl XLVII. View the multimedia assets associated with this press release here:

Photo: E*TRADE Baby "Auction"

Photo: E*TRADE Baby "Auction"

In the Super Bowl spot, called “Save It”, the E*TRADE Baby demonstrates just how much money is at stake in hidden 401(k) account fees by playing out over-the-top spending sprees that could be paid for with the money spent on fees. In the end, the Baby offers a better idea, “come to E*TRADE, and Save It.”

To view E*TRADE’s 2013 Super Bowl spot, “Save It,” visit

“Grounded in the idea of investor empowerment, we are excited to bring back the E*TRADE Baby with a memorable and iconic ad that encourages investors to take control of their financial futures by avoiding unnecessary expenses,” said Nick Utton, Chief Marketing Officer of E*TRADE Financial Corporation.

“We hope this commercial, in addition to our full marketing campaign, serves as a wake-up call for investors to take a serious look at their investments and associated costs, reminding them that E*TRADE can help them achieve their investing and retirement goals for less,” Utton added.

The Baby ad is part of a comprehensive new marketing campaign spanning television, print, online, and social media, which will include:

  • A second new Baby television spot
  • A series of Investing Solutions television commercials, recently launched, to highlight the wide range of investing and retirement solutions available at E*TRADE
  • Print and online executions aligned to the website
  • Online advertising integration with key sites including TM, ®, TM, Yahoo! ®, Google®, YouTube®, Facebook® and Twitter®
  • Fully integrated social media campaign on Facebook, Twitter, YouTube and Google+. Promotions include: “ Choose Your Favorite E*TRADE Baby Commercial” poll and Big Game Commercial Sneak Peek on Facebook and exclusive “Director’s Cut” content
  • Starting this weekend, a premiere of “Save It” will run across approximately 23,000 movie screens nationwide in both the NCM Media Networks’ FirstLook and Screenvision The Limelight pre-show programs

E*TRADE has:

  • Over 64 million total views and over 26,000 subscribers on YouTube
  • More than 108,000 Facebook Baby and Corporate pages fans
  • More than 17,000 Twitter followers

The campaign was created by Grey New York, E*TRADE’s advertising agency of record since 2007.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs