As some of the reasons given for not going abroad in 2012 included watching the Olympic Games and the Diamond Jubilee, holiday bookings are expected to rise in 2013 with these major events missing from the calendar.
The holiday search
Thomas Cook not only researched where and how we want to holiday, they also surveyed the methods used to research and book holidays. The results confirmed that there has been a predictable shift towards holiday shopping online. We are increasingly using tablets and smartphones to access these deals too with around 30% of the UK's travel related searches made on such devices.
In light of these findings Thomas Cook have made the move to develop a fully mobile-optimised website that will make using Thomas Cook's site far more appealing to a significant number of potential customers.While electronic devices might be popular for research, 46% of customers still prefer to book holidays face-to-face. Omni-channel rather than a single channel retail environment is 3.5 times more profitable than the latter with Thomas Cook investing in stylish, inviting and modern stores to entice customers in response to this. SOURCE Thomas Cook