This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Two-story, 4,000 Square Ft. Store With Locally Inspired Design Elements And An Outdoor Patio. (Photo: Business Wire)

Starbucks® extensive product portfolio in its first store in Vietnam also includes its handcrafted Starbucks® Frappuccino ® beverages, Starbucks® Tea and a broad food offering boasting a wide selection of western favorites, as well as locally-relevant flavor reflected in items such as the Parisian Baguette and the Roast Duck Wrap.

As previously announced, Starbucks has granted Hong Kong Maxim’s Group subsidiary, Coffee Concepts (Vietnam), the licensing agreement to operate Starbucks® stores and to maximize the growth potential of the Starbucks brand in Vietnam.

“This is an exciting new chapter for the partnership between Maxim’s and Starbucks in Asia,” said Michael Wu, Chairman and Managing Director, Hong Kong Maxim’s Group. “I am confident that our Starbucks® stores in Vietnam will become a community gathering place in Vietnam. We look forward to offering the highest quality arabica coffee, handcrafted Starbucks® beverages and locally-relevant food in an unparalleled store environment.”

The design of the Starbucks® flagship store in Vietnam reflects the vibrance of cosmopolitan Ho Chi Minh City and still retains the city’s pride for its distinct local heritage. The magnificent space will provide customers new opportunities for discovery, a high level of engagement with Starbucks partners (employees), and a deep connection to Starbucks coffee heritage. The store features numerous décor items that have been sourced locally, repurposed and given a new life in the first Starbucks store, including the distinctive Starbucks community table, whose teakwood surface was recycled from a local villa, and an old ‘ba gac’ (bicycle), which was traditionally used to transport goods around the city in the past, now stands as a central piece of artwork on the ground floor of the store. The store also showcases wall mural designs created by local artists.

Starbucks firmly believes that its success is only possible when there are thriving communities where it does business. In Vietnam, Starbucks is committed to leveraging its scale for good to advocate and effect positive change in the neighborhoods where its partners and customers live and work. Toward this, as part of the store opening celebrations, more than 40 Starbucks partners gathered, at the “Vua Hoc Vua Lam 15/5” school, in District 1, on 30 January 2013, where they spent the day repainting the school walls and interacting with the students, bringing them immense joy and laughter ahead of Vietnam’s Tet celebrations (Vietnam New Year). The 15/5 school has, for more than 20 years, provided tuition and shelter for underprivileged children in the district.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs