Starbucks® extensive product portfolio in its first store in Vietnam also includes its handcrafted Starbucks® Frappuccino ® beverages, Starbucks® Tea and a broad food offering boasting a wide selection of western favorites, as well as locally-relevant flavor reflected in items such as the Parisian Baguette and the Roast Duck Wrap.
As previously announced, Starbucks has granted Hong Kong Maxim’s Group subsidiary, Coffee Concepts (Vietnam), the licensing agreement to operate Starbucks® stores and to maximize the growth potential of the Starbucks brand in Vietnam.
“This is an exciting new chapter for the partnership between Maxim’s and Starbucks in Asia,” said Michael Wu, Chairman and Managing Director, Hong Kong Maxim’s Group. “I am confident that our Starbucks® stores in Vietnam will become a community gathering place in Vietnam. We look forward to offering the highest quality
coffee, handcrafted Starbucks® beverages and locally-relevant food in an unparalleled store environment.”
The design of the Starbucks® flagship store in Vietnam reflects the vibrance of cosmopolitan Ho Chi Minh City and still retains the city’s pride for its distinct local heritage. The magnificent space will provide customers new opportunities for discovery, a high level of engagement with Starbucks partners (employees), and a deep connection to Starbucks coffee heritage. The store features numerous décor items that have been sourced locally, repurposed and given a new life in the first Starbucks store, including the distinctive Starbucks community table, whose teakwood surface was recycled from a local villa, and an old ‘ba gac’ (bicycle), which was traditionally used to transport goods around the city in the past, now stands as a central piece of artwork on the ground floor of the store. The store also showcases wall mural designs created by local artists.
Starbucks firmly believes that its success is only possible when there are thriving communities where it does business. In Vietnam, Starbucks is committed to leveraging its scale for good to advocate and effect positive change in the neighborhoods where its partners and customers live and work. Toward this, as part of the store opening celebrations, more than 40 Starbucks partners gathered, at the “Vua Hoc Vua Lam 15/5” school, in District 1, on 30 January 2013, where they spent the day repainting the school walls and interacting with the students, bringing them immense joy and laughter ahead of Vietnam’s Tet celebrations (Vietnam New Year). The 15/5 school has, for more than 20 years, provided tuition and shelter for underprivileged children in the district.